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UX Researcher and Marketing Specialist
Launched community.freetaxusa.com, growing to 9.5K members, 2.4K posts, and 100+ articles.
Designed survey that tripled responses from the target demographic.
Launched social media presence on Instagram, TikTok, and Pinterest for FreeTaxUSA. Led and executed all content creation. @freetaxusa
Independently ran and created all influencer campaigns, generating 2M organic views. Created momentum for 20M organic posts.
Trained product team regularly on design principles and user insights.
Presented user feedback trends and reviews to C-suite executives.
Marketing Manager
Managed multiple Instagram and Facebook accounts including content creation, scheduling posts, community engagement. @thirstdrinks
Responded, tracked, and organized all feedback given through any social media platform and communicate this to the necessary channels.
Conducted updates and managed all responses to Google and Yelp reviews and repair negative experiences.
Maintained relationships and funding for all influencer partnerships.Â
International Social Media Specialist and Trainer
Managed the remote instruction of leaders internationally (Philippines, South Korea.)
Launched social media operations for new regions.
Instructed volunteers with no marketing background on topics including Meta Business Suite, content creation, organization structure, tracking and increasing engagement.
Trained groups of up to 500 people, including creating curriculums, providing feedback, and communicating in more than one language.